Did YOU see that SUPERBOWL Ad???? The BEST one yet!?!?!

If you live in the United States - you probably didn't.

In Canada, those highly publicized ads that show on American TV during the Superbowl are blocked and substituted for lousy Canadian ads that are usually not worth a second look.

That makes it great for snack retrieval but most often,  we always feel like we were robbed of viewing the most talked about part of the Superbowl Game.

Most often the ads we see are reruns that we have seen a gazillion times (well, maybe not us with our PVR!)   - poor planning by the ad department.

So. 

Remember the Budweiser ads that get a lot of chatter on US TV in past years?

Budweiser decided to make a Canadian ad to rival the American ads.  Perhaps they realized there are a lot of Canadians who might watch the game after all.  AND - a lot of Canadians that drink beer. 

Personally, I can't even stand the smell of beer.

But, what they came up with was a Canadian advertisement that touches the heart of every Canadian.

Finally an ad......involving - not horses or dogs or babies....but HOCKEY.

Every Canadian kid dreams of playing in the NHL.  You can see it as they play street hockey...yelling out the make-believe play by play - or by the work that goes into the small patches of cleared ice on frozen lakes - just enough for a lively game of impromptu hockey.

Unfortunately, it's not possible.  Only the elite go on to play on those hallowed halls of the NHL.

But those small boys playing out on the street grow up and they still dream - and play in their informal  recreational leagues across the country.

Budweiser  made that dream come true - or at least that perception - when they filmed this commercial that showed during a Superbowl ad time slot yesterday afternoon on Canadian Television - surprising a lot of Canadians........

It's probably the best ad of the Game yesterday and not one American got to see it.

It almost brought tears to my eyes to think of how these "grown-up boys" felt......well....watch the video.  It speaks for itself.




So - now you know how we feel in Canada when we have to view the ads after the game rather than during!

Here is the story behind the making of  the video.


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P.S.  If you will notice, the white shirts beat the blue shirts.  If you were using this to make a bet in the Superbowl - you would have won BIG!!!!!!!!!